I’ve been fortunate enough to have gotten a couple of great conceptual illustration assignments (my favorite kind) from Fortune magazine. Back during the first week of January I was given the following concept by photo editor Amy Wolff:

The gist of the piece is that healthcare stocks took a beating last year because of uncertainty over reform, and, despite rebounding near the end of the year as the dust settled, are still undervalued.  Washington’s epic battle over health care reform has created a lot of uncertainty—and caused investors to flee the sector. Now the stocks look cheap.

It’s exciting to be given control over creative concepting, but its way easier to fall flat on your face if your ideas suck. Above is the final result, below are a couple sketches and descriptions I pitched, including the winner.

Sketch 1 – Get Well Card.  Could be on a very simple non desrcript surface, or something like a dining table or hospital like setting.  Also could add flowers or stuffed bear to play off of the get better idea.  My thinking here was works on two levels, card signifies health care and medicine, as well a healthcare stocks doing poorly and need to get better.

Sketch 2 – Surgical forceps on a metal surgery tray with a single dollar being held.

Sketch 3 – Stock chart/graph made out of pills.  Background would be white round pills, and the line would be red ones or various colors.

Sketch 4 – Red Cross Health Symbol (not the organization) with a sale tag attached.

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