Magazines have been hurting, we all know that.  Well some new numbers were released today and the news is pretty sobering.  Magazine ad pages are down 21.2% from last year’s 3rd quarter on average.  It’s even more depressing when you see the individual drops at some of the major titles:

From Media Daily News:

In order of the size of decrease, some of the biggest losers in September were: Scientific American (down 58.9%), Town & Country(58.8%), W (53.3%), Gourmet (51.9%), Allure (51.6%), Self (50.9%),Dwell (50.2%), Elle Décor (47.9%), Architectural Digest (44.4%), Motor Trend (44%), Wired (43%), Glamour (41.9%), Automobile (40.6%), Bon Appetit (40.5%), Men’s Journal (38.3%), Spin (37.7%), Vogue (36.7%),Travel + Leisure (36.5%), Vanity Fair (36.5%), Lucky (36.2%), Fast Company (35.7%), O, the Oprah Magazine (35.6%), Prevention (34%),Food & Wine (33.4%), Popular Mechanics (33.4%), Metropolitan Home(33%), Martha Stewart Living (31.4%), Teen Vogue (31.3%) and Money(30.1%).

So when you are negotiating your next assignment with your favorite PE don’t take offense when they ask you to squeeze your budget.  Everyone is hurting dramatically, and I’m sure stress levels are running very high.  Hopefully we are nearing the end of the worst, but so far not so good.

Read more at Media Daily News.

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